World Of Coca Cola: Atlanta’s Must-Visit Attraction


World of Coca-Cola, a captivating and immersive experience on a journey through the rich history and legacy of one of the most iconic global brands.

Located in the heart of downtown Atlanta, this interactive museum offers a unique opportunity for visitors to explore the fascinating timeline of Coca-Cola, from its humble beginnings as a medicinal tonic to its present-day status as a beloved symbol of refreshment and popular culture.

With engaging exhibits, rare memorabilia, and the chance to sample Coca-Cola flavors, the World of Coca-Cola promises an unforgettable adventure for guests of all ages.

World of Coca-Cola History

The history and significance of Coca-Cola can be traced back to its beginnings in 1886, when it was invented by pharmacist Dr. John S. Pemberton in Atlanta, Georgia. Initially marketed as a medicinal tonic, Coca-Cola quickly gained popularity. The 125-year-old secret formula for Coca-Cola has been a key part of its mystique and appeal.

The growth of Coca-Cola can be attributed to the visionary leadership of Asa Candler, who acquired the company in the late 19th century. Candler’s aggressive marketing strategies helped establish Coca-Cola as a household name across the United States. Throughout its history, people have had the opportunity to experience the history of this iconic in various ways.

Statue of John Pemberton in Pemberton Park, named in Pemberton's memory

By the early 20th century, the company had expanded into international markets, further solidifying its presence. World War II played a significant role in Coca-Cola’s international growth, as the company provided to the U.S. military, introducing to millions of people worldwide. This expansion has continued for nearly 70 years, reaching countries all around the globe.

Today, Coca-Cola is one of the world’s most valuable and recognizable, with its products available in more than 200 countries. The Coca-Cola logo, featuring the Spencerian script, and the contour bottle design have become symbols of Americana and popular culture.

Over the years, Coca-Cola has maintained its global appeal through innovative marketing campaigns, such as “I’d Like to Buy the World a Coke” and “Share a Coke,” which have resonated with consumers across generations and cultures.

The company’s influence extends beyond the industry, as Coca-Cola has become an active participant in popular culture, sports, and entertainment.

Coca-Cola has sponsored major sporting events like the Olympic Games and the FIFA World Cup, collaborated with artists, musicians, and celebrities, and featured prominently in movies and television. As a, Coca-Cola has transcended its origins as a simple and become an integral part of people’s lives around the world.

Exhibits and Attractions

Must-See Attractions at the World of Coca-Cola provide a comprehensive and engaging look into the history, global reach, and cultural influence of Coca-Cola. Here are some of the highlights:

  • The Lobby: A Spectacular Welcome – Your journey starts with a grand entrance, highlighted by a giant Coca-Cola bottle sculpture and historic murals.
  • The Coca-Cola Loft: A Treasure Trove of Memorabilia – This area displays a collection of artifacts from different eras, including vintage advertisements and promotional materials.
  • Milestones of Refreshment: A Journey Through Time – Travel through Coca-Cola’s history with a chronological timeline. Find historical artifacts, such as the original Coca-Cola recipe.
  • Bottle Works: The Art of Bottling – Get an inside look at the bottling operation, see the production of commemorative 8-ounce glass bottles, and explore displays that show Coca-Cola’s commitment to sustainability.
  • Taste It!: A Sampling Adventure – Sample Coca-Cola soft drinks from around the world. Discover regional favorites from Africa, Europe, Asia, Latin America, and North America. You can also create your own combinations using the Coca-Cola Freestyle machine. Even non-cola enthusiasts can enjoy a variety of colas, like diet cola, cherry cola, and vanilla cola.

Coca Cola company products in Asia

  • The Vault Experience: Delving into History – Explore the history and lore of Coca-Cola through displays that delve into the ingredients and science behind the taste. Visit the Vault, where the closely-guarded recipe is stored.
  • Pop Culture Gallery: Coca-Cola in Art and Design – Explore Coca-Cola’s impact on art and design, with works by renowned artists and collaborations with celebrities. Rotating exhibitions and installations highlight Coca-Cola’s worldwide influence.
  • The Coca-Cola Store: A Shopper’s Paradise – Located at the epicenter of the World of Coca-Cola, this store offers a unique shopping experience where you can browse an extensive range of Coca-Cola branded merchandise.
  • 4-D Theater: An Immersive Experience – Step into this state-of-the-art 4-D theater and embark on an exciting journey that combines 3-D film with physical effects. Be inspired and entertained in this dynamic space.
  • Explorer Zone: Interactive Fun – Engage in interactive activities as you explore the fascinating world of Coca-Cola. Use the explorer app to enhance your experience and find the secret stories behind the brand.

The Coca-Cola Polar Bear Experience

Visitors have the opportunity to come face-to-face with the famous polar bear. This lovable character has been featured in numerous advertising campaigns since its debut in 1993 and has become a symbol of the brand’s playful and joyful spirit.

The Coca-Cola Polar Bear Experience provides engaging activities for guests of all ages, from playful interactions with the mascot to learning about the history and role of the polar bear in Coca-Cola’s advertising.

Capture unforgettable moments with the polar bear by posing for photos against a variety of creative backdrops. These treasured snapshots can serve as mementos of your visit to the World of Coca-Cola.

How to Get to World Of Coca Cola?

World of Coca-Cola is located in downtown Atlanta, Georgia, at Pemberton Place. Nestled between the Georgia Aquarium and the Center for Civil and Human Rights, it is easily accessible from various parts of the city. Here are some options for reaching this destination:

  • By car: If you’re driving, use 121 Baker St NW, Atlanta, GA 30313 for GPS navigation. It’s easily accessible from major highways, such as I-75, I-85, and I-20.
  • By public transit: The Metropolitan Atlanta Rapid Transit Authority (MARTA) serves the city with buses and trains. To get there by train, take the Red or Gold line to the Peachtree Center Station. From there, it’s a short 10-15 minute walk through Centennial Olympic Park. MARTA bus routes 32, 40, or 51 also have stops nearby.
  • By Atlanta Streetcar: The Atlanta Streetcar is another convenient option. Take the streetcar to the Centennial Olympic Park stop, which is just a few minutes’ walk away.


Several parking options are available nearby. The official parking deck, located at 357 Luckie Street NW, Atlanta, GA 30313, is the Georgia Aquarium parking deck.

This deck offers accessible parking and is a short walk away. Parking fees vary based on the duration of your stay, with up-to-date pricing information available on the Georgia Aquarium’s website.

Additionally, there are several other public parking lots and decks available in the downtown area. Some popular options include the World of Coca-Cola and Georgia Aquarium parking lot at 126 Ivan Allen Jr Blvd, the CNN Center parking deck at 30 Techwood Dr NW, and the Green Deck at 101 Centennial Olympic Park Dr NW.

Please note that parking fees and availability may vary, so it’s recommended to check the specific parking facility’s information before your visit.

Hours and Admission Fees

The Coca-Cola typically operates from 10:00 AM to 5:00 PM, but hours may vary depending on the season and special events.

Year-round, it is highly recommended to check their website for the most up-to-date information on hours and ticket prices. Military discounts are available for both active-duty personnel and veterans with a valid ID.

Coca Cola print ads

Occasionally, they may offer promotional codes for discounted tickets, so be sure to check their website or social media channels for the latest offers and updates on special events and seasonal celebrations.

VIP guided tours are also available at the World of Coca-Cola, offering a more exclusive and personalized experience. These special tours often include behind-the-scenes access and additional insights into the history and global impact of Coca-Cola.

Atlanta CityPASS card and World of Coca-Cola

The Atlanta CityPASS is a convenient and cost-effective way to explore some of the city’s top attractions, including the World of Coca-Cola. The CityPASS card offers a significant discount on admission to several popular attractions, such as the Georgia Aquarium, Zoo Atlanta, Fernbank of Natural History, and the College Football Hall of Fame.

By purchasing an Atlanta CityPASS, you can save up to 40% on regular admission prices for these attractions. The CityPASS card also allows expedited entry to certain attractions, including the World of Coca-Cola, providing a more efficient and enjoyable experience.


Do you get a free bottle of Coke at World of Coke?

Yes, visitors to the site receive a complimentary 8-ounce glass bottle of Coca-Cola as a souvenir. This keepsake is a charming reminder of the experience and a unique collectible item that can be cherished for years to come.

What is Coca Cola’s formula?

Coca-Cola’s formula, often referred to as Merchandise 7X or simply the secret formula, is a closely guarded secret known to only a select few within the company. The formula contains a blend of natural flavorings, sugar or high-fructose corn syrup, and other ingredients that give Coca-Cola its unique and iconic taste.

The vault of the secret formula where Coca Cola's mysterious formula is kept. Very few people in the world know this formula.

Although the exact formula remains undisclosed, visitors to the destination can learn more about the legend and history of the secret formula through the interactive exhibits in the Secret Formula Experience.

Is it worth it to go to World of Coca Cola?

Yes, the destination offers an entertaining and educational experience for visitors of all ages. With its interactive attractions, and opportunities to taste beverages from around the globe, it is a unique and memorable destination for families, tourists, and fans of the iconic brand.

The World of Coca-Cola provides an engaging journey through the history, legacy, and global impact of Coca-Cola, making it a worthwhile visit for those interested in learning more about this iconic brand.

How long does it take to go through the world of Coke?

On average, it takes about 2-3 hours to explore the destination, depending on the visitor’s level of interest and engagement with the attractions. The self-guided tour allows guests to move at their own pace, ensuring they can fully immerse themselves in the experience and enjoy all that the World of Coca-Cola has to offer, including taking a look at the bottling process.

What facilities are available at World of Coca-Cola?

The World of Coca-Cola offers a variety of facilities to enhance your visit, including interactive exhibits, a state-of-the-art soda fountain, and a fully operational bottling line where you can see the magic happen.

Can I dine at the World of Coca-Cola?

Absolutely! You can dine at our on-site café, which offers a range of delicious meals, snacks, and of course, a variety of soda beverages, including some exclusive flavors.

How close is the World of Coca-Cola to other Atlanta attractions?

The World of Coca-Cola is conveniently located in the heart of Atlanta’s vibrant entertainment district, close to other popular attractions and easy to access from anywhere in the city.

Are there any special treats available at World of Coca-Cola?

Yes! Don’t miss our signature cookies available at the café, perfectly crafted to complement your favorite Coca-Cola beverage.

What is the ‘Free World’ experience at World of Coca-Cola?

The ‘Free World’ exhibit is a dynamic space where you can learn about Coca-Cola’s global presence and its impact on the free world through engaging and interactive displays.

Is there a fountain show at the World of Coca-Cola?

Yes, their spectacular fountain show is a must-see, featuring dazzling lights and streams of Coca-Cola soaring through the air!

Can I learn about how Coca-Cola is installed in soda fountains around the world?

Absolutely! Their exhibits include an interactive section where you can learn about how Coca-Cola is installed in soda fountains globally, complete with a hands-on experience.

Is there an age limit for the attractions at World of Coca-Cola?

Their attractions are designed to be enjoyed by visitors of all ages! However, children under the age of 60 months should be accompanied by an adult at all times.


In conclusion, the  museum  in Atlanta offers a unique and engaging experience for visitors, immersing them in the rich history and legacy of this iconic global brand.

From exploring the brand’s fascinating timeline to tasting Coca-Cola flavors, guests can expect a one-of-a-kind journey through the world of refreshment.

The Coca-Cola Polar Bear Experience adds a touch of magic and fun, ensuring that your visit is truly unforgettable. Don’t miss the opportunity to dive into the World of Coca-Cola and create memories that will last a lifetime.